Monday 18 May 2015

Design Module - Learning Activity 11 Type

Typeface: Century Gothic

Designer & History: Century Gothic was commissioned by the International Typeface Corporation based on Sol Hess' Twentieth Century designs and released in 1991. Sol Hess's designs between 1936 and 1947 started the ball rolling when he created a design based on the popular Futura typeface. It was then redrawn to be metrically match the Avant Garde Gothic typeface and  released by the International Typeface Corporation in 1970. 

Character: This from Wikipedia: "Century Gothic is quite a light typeface, especially in default weight. While its structure is similar to Futura, its regular style is between Futura's book and light weights. Its bold weight resembles Futura's medium style more than its bold style. It is a geometric sans-serif typeface. It is strongly influenced by the font Futura and Avant Garde Gothic, though with a higher x-height. Its higher x-height (height of lowercase letters) promotes readability especially at small print sizes"

Interesting Facts: It is among the small group of fonts used in 85% of all computers used worldwide. It has universal applicability and is often use in websites as well as in printed and other media. It was used in the "Star Trek: Enterprise" TV show and "Casino Royale" movie promotional materials.


oh dear, I see a tension point ...the z is too close to the border!

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