While its a bit hard to see my arrow head, the example above illustrates that the design aimed to move eye flow from the top left "Brilliant Gifts" tag or Primary Optical Area (POA) to the bottom left Terminal Area (TA) where the brand signage and perfume bottle are located.
I thought the text in the POA could have been slightly bigger to focus its priority more clearly. None the less my eye flow was from POA to TA in this case. There was white space in the fallow area of the top right page and a relatively non-distracting image in the other fallow area of the bottom left.
After going from the POA to the TA, my eye flow was then directed to the image "skin replenisher" image above the gold Clarins perfume bottle and then travelled up to the above image. This contradicted Gutenberg design principles which aim to reduce movement of the eye upwards and outward from the middle right position. However, the fact that the images of products were of consistent size, colour and tonal range made the overall design easy on the eye and did not cause excess eye movement/visual overload. The placement of product images also gave the overall design balance and. symmetry
Design facts not withstanding, for the life of me, I would still not want to buy these products.
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