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Monday 9 November 2015
Tuesday 6 October 2015
Creative Writing - Fishing and Shooting Questions
Scenario - Dietitian wishing to set up a consultancy service advising airlines about appropriate foods to offer for people with special on-board dietary requirements.
10 Questions to ask stakeholders.
Except for questions 6 and 8, all of the questions below are "Fishing Questions" requiring stakeholders to explain and elaborate to respond to the questions. Questions 6 and 8 are "Shooting Questions" requiring a simple YES or NO response.1. What are the top specialist dietary requirements that passengers ask for?
2. Over the last 5 years have there been any changes in specialist dietary requests from passengers?
3. What proportion do specialist dietary requests make up compared to "standard" on board menu provision?
4. Demographics: What is the age, gender, flight destination of passengers with specialist dietary requirements?
5. Do you have more requests in business or economy class?
6. Do you currently offer foods for people with special dietary requests?
7. If yes to above, please describe what foods you offer?
8. Do you outsource all or some of you catering? Specifically, do you outsource the provision of specialist nutrition products for passengers with special needs?
9. What specialist foods do you believe should be offered on-board to meet passenger needs?
10. What price range for these products do you think passengers would be happy with?
Friday 2 October 2015
Creating Thinking - Learning Task 6
Monday 10 August 2015
Flash Assignment 1
Kitchen Disaster - I recently hosted a dinner party attended by a gentleman of Jewish faith. He passed on that not only does the Jewish faith prohibit the consumption of all pork related products, but that combining dairy with meat as well as the consumption of all shellfish was prohibited. My dinner party menu had to be quickly changed.
I mainly use the oval drawing tool and pencil tool for this with one highlight (linear gradient) added. I also added images obtained from the web that were photoshopped to remove backgrounds. I would have loved to draw the icecream cone and cutlery but will need LOTS more help with the pen tool before accomplishing that.
Friday 29 May 2015
Friday 22 May 2015
Thursday 21 May 2015
Learning Task 12 - Good and Bad Type
Good Type Examples
The letter shapes are generally rounded and friendly (except for the capital M with its pointy centre line) and there is lots of space between the letters making the title easy to read and suited to young children. The "Peppa Pig" typeface as baseline shift in a few of the letters and the squiggle on the last p (appropriate for pig character) enhances its friendly and appealing stye. I think the pointy capital M adds a bit of contrast to the other lettters drawing attention to it.
The italics, close spatial relationship between letters, choice of colour, gradient colour overlay and shapes of the letters (legs of k, smiley look to e and a and capital C), rounded curves and upward slants gives rich, decadent and appealing style. "Eat me" it says.
Clever use of baseline shift, irregular orientation/slant of neighbouring letters and plenty of space between letters in the main title of the book contrasted with close proximity of letters (kerning) in the Dr.Seuss label adds off-centre quirky interest and character. Block, capital letters of main heading with plenty of space between letters adds boldness while still maintaining child appear. Much like the stories.
What can I say that has not been said before. Everything about this logo works including the typeface. Big, bold letters, closely spaced together, forward leaning suggesting action and forward motion, integration between the E and the "tick" makes everything come together. Its simple typeface (no baseline shifts, no extra complicated bits) and clever use of negative and whitespace adds punch. Clean lines in the typeface - there's a concept!
Bad Examples
For a product that all hospital workers are required to use after and before every time they touch a patient or their records, the choice of the typeface in Aqium is surprising. The evil, dagger shaped tail of the Q, the pointy serifs in the other letters and dot of the I, close spacial relationship between letters and use of all uppercase makes the word look off-putting. Even the spelling is designed to repel not attract.
This from a school newsletter. The irregular, rounded shaped letters and irregular slanting between letters just does not fit with isometric drawings which have precise and detailed arrangements within and between all elements. The typeface suggests the opposite of that meaning.
Nourish typeface - While the rest of typeface on this packaging is appropriate, the narrow shape of the ascender and descender of the letters, particularly in the capital N, kerning between the u and r and the non-sensical baseline shift around the leaf shape (leaf shape?), makes the nourish word seem rather lean and hungry rather than nourished. Rounder, fatter letter shapes with lots of curves would have worked much better.
The Smiths - For an album called "Meat is Murder" the use of bold, block, straight, all uppercase, evenly spaced letters in "the smiths" typeface was incongruent with the album's name. Yes, I get that The Smiths is like a brand name but it was still a good example of how the use of typeface can enhance or detract from overall meaning.
From a school newsletter - I had to search quite hard to find many examples of use of bad examples of typeface in school newsletters. They are generally pretty good amateur publications now. However, this word and is part of a school's moto to help guide and inspire high school students. For such an important symbol, I think the school could do more with the typeface to help inspire. The letters are blocky and there seems to be too much space between the first S and T. Capials work but adding extra interest via experimenting with italics, different typeface, gradient and pattern or colour overlay would work better for the techno-savvy, design/media-saturated target market the school is appealing to.
The letter shapes are generally rounded and friendly (except for the capital M with its pointy centre line) and there is lots of space between the letters making the title easy to read and suited to young children. The "Peppa Pig" typeface as baseline shift in a few of the letters and the squiggle on the last p (appropriate for pig character) enhances its friendly and appealing stye. I think the pointy capital M adds a bit of contrast to the other lettters drawing attention to it.
The italics, close spatial relationship between letters, choice of colour, gradient colour overlay and shapes of the letters (legs of k, smiley look to e and a and capital C), rounded curves and upward slants gives rich, decadent and appealing style. "Eat me" it says.
Clever use of baseline shift, irregular orientation/slant of neighbouring letters and plenty of space between letters in the main title of the book contrasted with close proximity of letters (kerning) in the Dr.Seuss label adds off-centre quirky interest and character. Block, capital letters of main heading with plenty of space between letters adds boldness while still maintaining child appear. Much like the stories.
What can I say that has not been said before. Everything about this logo works including the typeface. Big, bold letters, closely spaced together, forward leaning suggesting action and forward motion, integration between the E and the "tick" makes everything come together. Its simple typeface (no baseline shifts, no extra complicated bits) and clever use of negative and whitespace adds punch. Clean lines in the typeface - there's a concept!
Bad Examples
For a product that all hospital workers are required to use after and before every time they touch a patient or their records, the choice of the typeface in Aqium is surprising. The evil, dagger shaped tail of the Q, the pointy serifs in the other letters and dot of the I, close spacial relationship between letters and use of all uppercase makes the word look off-putting. Even the spelling is designed to repel not attract.
This from a school newsletter. The irregular, rounded shaped letters and irregular slanting between letters just does not fit with isometric drawings which have precise and detailed arrangements within and between all elements. The typeface suggests the opposite of that meaning.
Nourish typeface - While the rest of typeface on this packaging is appropriate, the narrow shape of the ascender and descender of the letters, particularly in the capital N, kerning between the u and r and the non-sensical baseline shift around the leaf shape (leaf shape?), makes the nourish word seem rather lean and hungry rather than nourished. Rounder, fatter letter shapes with lots of curves would have worked much better.
The Smiths - For an album called "Meat is Murder" the use of bold, block, straight, all uppercase, evenly spaced letters in "the smiths" typeface was incongruent with the album's name. Yes, I get that The Smiths is like a brand name but it was still a good example of how the use of typeface can enhance or detract from overall meaning.
From a school newsletter - I had to search quite hard to find many examples of use of bad examples of typeface in school newsletters. They are generally pretty good amateur publications now. However, this word and is part of a school's moto to help guide and inspire high school students. For such an important symbol, I think the school could do more with the typeface to help inspire. The letters are blocky and there seems to be too much space between the first S and T. Capials work but adding extra interest via experimenting with italics, different typeface, gradient and pattern or colour overlay would work better for the techno-savvy, design/media-saturated target market the school is appealing to.
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